Wednesday, December 16, 2009

What brand of Christmas stocking?

It's should be a prime time for makers of hosiery. But amid lots of talk about filling stockings, marketers seem to find it a challenge to capitalise on this annual surge of consumer interest. Here's a desktop analysis of how some of our leading brands could be positioned for Christmas:

Sheer Relief: For those with low expectations for Santa's visit.
Holeproof: A special line for paranoid lawyers.
Rio: Add a Carnivale flavour to Christmas morning.
Razza Matazz: Pack with 'label' brands for the pretentious recipient.
Voodoo: Stick pins in them to see if you can guess what's inside.
Kicks: The stocking for adult toys.
Antz Pantz: For those who want to take kicks (or licks) one step further (explanation here).

Yep, it should be boom times for hosiery sales. This product segmentation study is free to anyone who wants to use it!

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