Monday, December 21, 2009

The Salvos - A brand as big as Christmas

When the chips are down, people turn to the Salvation Army or, in Australian vernacular, the Salvos. This is a brand that never seems to tarnish and when the media does its Christmas rounds, the Salvos are in the forefront of the news, distributing toys and Christmas pud to those who would otherwise struggle to put the 'festive' into the season.

This year, the Salvos are reporting that a number of recipients were actually givers only a year ago. The GFC, that has seemingly washed passed many in Australia, has certainly had casualties.

I'm more fortunate. I have a Christmas pud sitting on my office desk right now - ready to serve the small family invasion that will strike at some point on Christmas Day. It's appropriately branded Puddin on the Ritz. The Salvation Army serveries will seem like the Ritz to many this Christmas. No matter what your belief, I'm sure you'll agree that we should 'Thank God for the Salvos'. Their's is a triple bottom line result on the community balance sheet.

This is my last blog until early 2010. Best wishes for Christmas and New Year to anyone who drops by for a read over the next couple of weeks. Catchya next year in the Bloggosfear.

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