Tuesday, September 7, 2010

Brand values get JG over the line

So Julia got over the line and avoided the potential of becoming the first Australian female prime minister never to have won an election. I have to say that, during the post-election process, there appears to have been  more of the 'real' Julia than during the campaign itself. Why do I say this?

Because, according to the two independents who finally got her there, it was the core Labor (and Julia!) strengths of health, education and, more recently, national broadband access that won the day. If these are truly the things on which the independents made their decisions, then it underscores that being true to brand, in this instance at least, reaped its rewards.

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