Friday, April 8, 2011

Guilty about unused store cards

I shouldn't be in marketing if I hate the retail experience to the point of having various store gift cards accumulating in my drawer.

How can you study and comment consumer behaviour if you don't participate? It runs against the spirit of my policy of not employing marketing communications people who declare that they only watch the non—commercial ABC television network. Even if you hate advertising, at least take enough interest to know what your competitors are doing!

It is consistent, however, that I have a growing guilt about the unused gift cards that have accumulated since Christmas and my birthday in February. All my shopping lately has been on the internet, where there is no human interaction, other than the occasional last-three-minute skirmish to outwit unknown parties to win the last bid on eBay.

Perhaps eBay could liven the process up by hooking up various bidders via skype - creating something of a cyber poker game. Imagine eBay addicts all hooked in for the final bid - all wearing reflector aviator sheds to conceal the whites of their eyes!

Ah. Forget about it. If I want that combative experience, why not just head downtown with gift cards in pocket? Cya tomorrow maybe if your down at Myer. Perhaps Jennifer Hawkins will be there to cater to myw every need - Not!

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