The democratisation of organisational reputation via the internet is a face of life. No brand is immune from public scrutiny and comment. The brandkarma website blog has run an article about whether governments are capable of resisting the web-based makeover experienced by every other institution.
It says in relation to the current Wikileaks furor: "What is at play here is the principle that democracy and the public interest, all the way to issues of national security, are better served by the truth than by secrecy and subterfuge." It proposes that the controversy highlights that governments may now be exposed to the "radical transparency from which they thought they'd be exempt."
The commentary refers to an article in The Guardian by Heather Brooke, which postulates further on the implications of digitisation for government, politics and national security.
Of course brandkarma has taken an interest because of the brand industry's constant hollaring about brand transparency and accountability. It's an interesting take on an extraordinary debate.